4 opposing trends
Group individualism vs. collectivism
While the traditional music festivals were focusing a lot on groups of friends in & outfield, we have seen more of an open culture and a higher number of individual guests at the experiential festivals.
Consumer vs. contributor culture
Influenced by “Burning Man” principles, we have seen that a lot of emerging festivals allow (or request) contribution of the visitors to make the festival work while traditionally people were only responsible for their fun (& safety).
Weakening positioning for broader audience vs. enforcing positioning for keeping myth
While a lot of traditionally genre-focused festivals are opening up their music selection to tailor to new target groups or older festival-loyalists, we see the opposite movement on all experiential festivals, where principles are more rigidly enforced to keep the vulnerable myth of the festival.
Style: Fitting-in vs. self-expression
While a somehow uniform style (like band shirts or white sneakers with light blue jeans) is shaping more traditional festivals, we see a strong urge for self-expression and more awareness of ones own outfit at emerging festivals (even though that can also look quite uniform).